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Web pages

Think of your website as your 24/7 receptionist and salesperson rolled into one, your online representative.  It has to be effective – you have only a few seconds to grab people’s attention before they dive off to a site that has what they want right up front, that’s easy to navigate, makes purchasing straightforward and so on.  You know what you want when you go to websites; well, so does everyone else – and it’s not the full company history!

You need web content that your customers and clients will read, where they can find the information they want quickly.  Your web pages need to be uncluttered and to the point.  Like this one.

Customer Relationship Management

It’s often said that you have to get your message in front of someone 7 times before they buy.  A series of targetted auto-responder messages can create a relationship with your potential clients and maintain it with current ones.  Have the messages written once, automate the system, and plug each prospect or client in as they come along – minimal effort and great ROI.

E-newsletters are another great way to keep in touch, tell people what you’re up to, what’s new in your industry and your business: new staff, premises, or products; retirements and awards - any excuse to get back in front of your customers.  If you send us the rough copy we can edit and/or rewrite it, find images if you don’t have any, and create a professional newsletter that your clients will look forward to finding in their inbox every month.

Blogs can be very time-consuming – and, indeed, stressful if you’re not a natural writer.  They need writing very regularly to be noticed and you have to keep coming up with fresh things to say.  That’s not easy when you’re busy doing what you’re best at.  We can take the strain off you by writing them for you.  Naturally we’ll need to know your business very well to write an effective blog, so it could take a little extra time to begin with, but in the long run it’ll save you a lot of hassle.

Search Engine Optimisation

Writing optimised copy isn’t just a question of shoving in as many keywords as you can.  The text still has to make sense to your reader and attract him or her to buy your product or service.  Keywords have to be relevant, too, so you need to know what your prospects are really searching for.   It’s somewhere between an art and a science. 

GreatCopy creates natural-sounding, keyword-rich pages that appeal both to the search engines and your prospects, and will work with your web developer to get your site up the rankings so that you stand out from the ruck.